UConn’s Paige Bueckers Makes NIL Announcement After NCAA Tournament

Paige Bueckers Leads UConn to National Title and Inks New NIL Deal

Paige Bueckers capped off her senior season in unforgettable fashion, guiding the UConn Huskies to an NCAA national championship after an incredible March Madness run.

The Huskies defeated South Carolina 82–59 in the title game, toppling Dawn Staley’s squad in dominant fashion. Along the way, UConn also knocked out UCLA, USC, Oklahoma, South Dakota State, and Arkansas State to complete a perfect postseason.

A Champion On and Off the Court

Shortly after cutting down the nets, Bueckers took to social media to tease a new opportunity. While the championship celebration was in full swing, another major win emerged for the UConn star: a new Name, Image, and Likeness (NIL) partnership.

It appears Bueckers has signed a deal with Ally, a leading bank holding company. She hinted at the collaboration with a cryptic post:
“New era loading. Stay tuned for a big move.”

Expanding Her NIL Empire

This latest deal adds to a growing list of high-profile partnerships. Bueckers already has NIL deals with Nike, Bose, Crocs, CeraVe, CVS Pharmacy, Panini America, Ibotta, Nerf, Chegg, and more. She’s also worked with platforms like GoArmy, Unrivaled, Madison Reed, and The Players Trunk.

According to On3, Bueckers holds one of the highest NIL valuations across all college sports — ranking among the elite in both college basketball and football.

Stellar Stats and Lasting Legacy

In her senior season, Bueckers averaged 19.9 points, 4.4 rebounds, and 4.6 assists per game, leading UConn in scoring and driving the team to another Big East title. Across her four-year career, she maintained averages of 19.8 points, 4.7 rebounds, and 4.5 assists — cementing her legacy as one of the program’s greats.

As she steps into the next chapter, both her game and her brand continue to soar.